MUSIC VIDEOS: MUSIC LANGUAGE

 PREP Explain how music videos use media language to promote their artists. Refer to the pair of music videos you have studied from the list below in your answer.

Our music videos are Wheatus Teenage Dirtbag Avril Lavigne Sk8ter Boi

HOW TO ANSWER: Media language points to consider:

the prioritising of the star / the group; the privileging of the star / the groups in the frame

authenticating the star's performance / the band's performance to show their skills

the use of close ups; lip syncing to camera; eye contact with the audience

 

 

Music magazines

 Look carefully at the front covers of MOJO and RNR magazines. 

QUESTION: How far do MOJO and RNR use different media language to create different connotations? (CONNOTATION meaning: an idea or quality that a word makes you think about in addition to its meaning.)

Answer on your blog. This is a high-value question and should take all lesson to answer. You can use the class blog search engine for more examples of how to analyse music magazines.

In your answer you should have 2 paragraphs:

• analyse the media language in MOJO and RNR magazine. 'Media language' includes the placement of the main image, the type of photography, lighting, colours, fonts, how busy or restrained the cover is, the layout (such as alignment to the margins), how serious or playful 
• make judgements and draw conclusions about how far the media language is used differently in both extracts to create different connotations. Are there similarities in both covers? What sorts of audiences are they targeting? You could think about MOJO's rock aesthetic of living loud and dangerously compared to RNR's folk, rock, blues vibe. 
• 
  
• In MOJO, you can see that it is a extremely chaotic magazine cover, with lots of text all over the place, and a man in a very aggressive way, with his arms out and showing his teeth. However, in RNR it is all very organized, with the man on the cover in a very comforting and warming position, like he is trying to invite you into the cover. On MOJO you have lots of very bright colours that make it stand out and really pop, like red, white, blue and green. All of these colours contrast, and compliment the eyes, as they are trying to get readers to want to buy it. RNR is very different to this, as they use a fairly plain browny beige colour, to show that they focus on more earthy, and calming songs and artists, like folk music or the blues. This helps their target audience understand what kind of music this magazine focuses on, and the text above the title only further confirms it.
  
  
  RNR is most likely trying to go for an older audience than MOJO, and are less willing to take risks with their covers, so they stick to beige, which is a colour that older people generally like. Unlike MOJO, RNR covers less rock music and more country or folk songs. The cover of RNR also has much more tame headlines. For example, where RNR has "These days it's yoga, camomile tea and three Our Fathers", MOJO has "We've been to funerals, We've been to jail...", showing the contrast and different topics these two magazines covers. The CDs that come with the magazines are also incredibly diverse, as while MOJO has a bright green one with a skeleton playing the guitar, saying "This is a call!".

• 

  
  

CUFFS: REAL LIFE

 How far dose the extract try to create a sense that it is portraying "real life"

This extract tries to create a feeling that it is showing real life by showing the police officers in normal places to make them look like a part of society. The officers are seen in the city centre in a restaurant and on the streets around the city. Many of these locations are seen in normal life so this then makes them look included in society and everyday life. Seeing the officers here make them a part of normal life which everyone experiences.

Another way the film tries to show a sense that it is showing real life is by showing the police officers trying to arrest people who have committed a crime. The female officers are shown in a close up moving shot talking about Jake the new officer. The clip we see a tractor crashing into a shop to steal the cash from the shop ATM, we then see the officers call for backup to try and help. Seeing the officers doing this makes them look like a part of society and a part of normal life. 

CUFFS, MEDIA,LANGUAGE,REPRESENTSTION OF CHARACTERS,SOCIAL ISSUE CONTEXTS

 We watch cuffs using ClickView and work for text book at page 5

non diegetic

arc pan

crosscutting

hard cut

two shot

soft shoot

Popcorn prep

 What is pov shot and what meaning could it create

A pov shot is a point of view shot which is like the persons perspective. This could be used in a film to show what someone is looking at to give us an idea of what they might be thinking of by knowing what they look like.

Lego industry

 

LEGO INDUSTRY

 

Ensemble cast:

An ensemble cast is one which is made up of multiple principal actors and performers who are shown on the screen for equal amounts of time.

Conglomerate:

 Is a company that own several companies involved in mass media enterprises, is something that not many people even know of, but it is very important in understanding where your news is coming from and from which sources as different sources may vary.

Vertical integration: 

Vertical Integration is when a Media Company owns different businesses in the same chain of production. 20th Century Fox owns the studios in Hollywood, they also own the cinemas, the TV channels and the DVD rental shops. 

Franchise:

 Is a selection of films and products produced by one? An example of this could be Star Wars or marvel.

Synergy:

 The impact of effect of a number of media activities is greater than the amount of their individual effects on consume.

Tent-pole production:

 In broadcast programming and moving pictures a tentpole is a program or film that supports the performance of a film studio or television network. 

How dose Emmet come acroos

 

How does Emmet come across? How effective would this trailer be in promoting the film?

Emmet is shown as an ordinary guy with nothing special about him and is the same as everyone else.  During the film we see him perform star jumps which he struggles with after only completing two. Later, we see him follow an instruction manual word this indicates that he doesn't think for himself and dose what he is told. We could compare this to some people now who just follow the crowd and do what everyone else is doing and does not be unique. We also seem him pay extreme amounts for a coffee and only buys it to fit in and look cool which shows how much he wants to fit in.

 

 This trailer would be very effective because it takes a popular brand and combines it into a very good film. The bright colours are especially attractive and eye catching. Finally, the song “everything is awesome “is very addicting and keeps the film in people minds.